While we don't really know if rebranding and renaming ever brings much in the way of tangible results, we can't seem to stop trying. Often the process unfolds rather quietly, but occasionally the reaction can be swift [even with three years of study and planning]....and, I certainly missed this dust-up in mid-December.
I noticed this morning that King's College London announced it will be holding open meetings this next week on rebranding.
This follows the announcement several weeks ago that it would become King's London in a rebranding effort that led to an outpouring of opposition to the decision and a quick change of plans. The institution stressed that even with a name change, it would continue to use King's College London on legal documents.